Superbet has announced a landmark sponsorship deal with Greek basketball club Olympiacos BC, with the partnership running until 2032.
The agreement marks a significant milestone for Superbet in Greece, which became the operator’s fifth European market when it launched there in March 2026.
Superbet entered Greece with both sportsbook and online casino products, establishing a presence ahead of securing this high-profile sports partnership.
Olympiacos BC arrives as a partner fresh off one of its most successful seasons in recent memory, having claimed both the EuroLeague and Greek Basket League titles.
John Kalamvokis, General Manager for Superbet in Greece, highlighted the significance of the deal for the company’s ambitions in the country.
“This partnership with Olympiacos BC is a particularly important moment for Superbet in Greece,” said Kalamvokis, pointing to the club’s history and passionate supporter base.
“Our new partners are a club with an impressive history, a unique identity and a passionate fan base that lives for their favourite club,” he added.
Kalamvokis also drew a direct connection between the club’s winning culture and Superbet’s own values as a business operating across Europe.
“This year’s wins of the EuroLeague Basketball and Greek Championship proved once again what Olympiacos means: ambition, hard work and high performance,” he said, describing these as values Superbet strives to serve daily.
Olympiacos BC General Manager Nikos Lepeniotis welcomed the operator into the club’s broader commercial family, expressing enthusiasm for the long-term nature of the arrangement.
“We are particularly happy to welcome Superbet to the Olympiacos family,” said Lepeniotis, describing the collaboration’s start as an important moment for the organisation.
“We are united by the ambition to constantly grow, the desire for innovation and the commitment to achieving ambitious goals,” Lepeniotis continued, underlining shared values between the two parties.
He added that the partnership is expected to create new opportunities for fans while delivering meaningful commercial results for both sides of the agreement.
The deal represents one of the most prominent sports sponsorship moves by a gambling operator in Greece since the market began opening up to regulated international players.
