Imagine Live has entered into a strategic partnership with iGaming aggregator Alea, marking a significant milestone in the provider’s ongoing international growth strategy.
The agreement will give Alea’s operator partners access to Imagine Live’s expanding portfolio of live casino content, including its signature live dealer experiences and innovative game show formats.
Localised tables developed for players across multiple markets and languages are also included in the content suite now available through the partnership.
The collaboration goes beyond a standard distribution deal, representing a shared commitment to raising live entertainment standards across the broader iGaming sector.
By combining Alea’s aggregation capabilities with Imagine Live’s growing portfolio, both companies aim to create richer and more engaging experiences for modern players.
Since launching in 2022, Imagine Live has invested heavily in studio expansion, embedded AI solutions for risk and fraud mitigation, dealer performance tracking, and localised content strategies.
The company currently operates over 200 tables across studio facilities in Armenia, Romania and Spain, totalling more than 18,000 square metres of dedicated live casino space.
Nadiya Attard, chief commercial officer at Imagine Live, said: “The live casino sector continues to evolve at an incredible pace, and operators today expect more than content alone.”
Attard added: “This partnership represents an exciting opportunity to extend the reach of our portfolio, connect with new operators and continue delivering the premium live entertainment experiences that have become synonymous with the Imagine Live brand.”
Romain Peltier, Live Casino Director at Alea, commented: “The industry has moved past simply offering live casino, success now depends on how real, engaging, and trustworthy the experience feels to players.”
Peltier continued: “Imagine Live brings highly customised, engaging content that will help us further diversify and strengthen our live casino offering. Their approach aligns well with our focus on delivering more dynamic and differentiated experiences.”
Alea currently provides operators with seamless access to over 23,000 games from more than 170 providers through a single API integration, making it one of the sector’s most established aggregation platforms.
The aggregator strengthened its cybersecurity framework in 2024 through a strategic partnership with Continent 8 and subsequently achieved VAPT certification, underscoring its security-first approach.
As player expectations continue to rise and market competition intensifies, strategic alliances like this one are becoming central to shaping the next generation of live casino experiences.
