Fernando Morientes, one of European football’s most celebrated strikers and a three-time UEFA Champions League winner, will attend SBC Summit Tbilisi 2026 as an invited speaker.
The conference, widely regarded as Eastern Europe and Central Asia’s leading iGaming and sports event, will take place across 15 and 16 July in the Georgian capital.
Morientes built his reputation during the golden era of world football, establishing himself as a symbol of professionalism, tactical intelligence, and on-pitch leadership at the highest level.
His career was defined by historic victories in European competition, and today he ranks among the most sought-after speakers at international sports and business conferences worldwide.
On the main stage, Morientes will address how technological progress is reshaping modern football, the impact of commercial forces on the development of sport, and how a culture of winning is built.
He will also explore the shared principles that underpin success in both elite sport and the wider business world, drawing on his extensive professional career to illustrate those ideas.
Fernando Morientes said: “I am pleased to be attending SBC Summit Tbilisi 2026. I look forward to meeting participants, sharing my experience, and being part of this special event.”
Lasha Machavariani, Founder of SMH, welcomed the announcement enthusiastically, describing the summit as already the largest of its kind across the Eurasian region in iGaming and sports.
Machavariani added: “Fernando Morientes is a world-class athlete whose career and experience have become a benchmark of leadership and success. Without a doubt, his appearance will be one of the highlights of this year’s Summit and will further reinforce Tbilisi’s role as a key meeting point for international business and the iGaming industry.”
Alongside the headline programme, SBC Summit Tbilisi will host its Regulators Forum for the second consecutive year, bringing together iGaming regulatory representatives from countries including Estonia, Bulgaria, Greece, Cyprus, Georgia, and Lithuania.
The forum is designed to create direct communication channels between industry professionals and regulators, allowing all parties to exchange experience and discuss current challenges and future cooperation.
Operators and affiliates looking to attend can apply for complimentary full event passes, which are available subject to approval from the organising team.
