SOFTSWISS has unveiled a new brand positioning and refreshed visual identity, reflecting the structural changes reshaping iGaming markets in 2026.
The rebrand signals a significant evolution from software provider to a broader technology and growth partner, combining compliance-ready products, regulated market expertise, and expert-led services.
Insights drawn from five years of SOFTSWISS iGaming Trends research show operators increasingly expect more than just software from their technology suppliers.
According to that research, three major industry shifts stand out: rising market fragmentation driven by local regulation, growing operational complexity, and a move toward long-term partnerships built on trust.
SOFTSWISS now holds licences and certifications spanning more than 25 jurisdictions worldwide, placing regulatory expertise at the heart of its expanded partnership model.
Over 17 years of operation, the company has built a reputation for technical reliability, maintaining 99.999% uptime while supporting more than 1,500 brands globally.
In Brazil alone, SOFTSWISS works with more than 60 certified brands, establishing deep experience in one of the world’s largest newly regulated iGaming markets.
The company has also joined industry organisations including Brazil’s ANJL and Malta-based iGEN, contributing to discussions around sustainable market development and regulated iGaming’s future.
To drive innovation alongside operational stability, SOFTSWISS has established a dedicated Chief Artificial Intelligence Officer role, keeping AI advancement separate from core software reliability functions.
Ivan Montik, Founder of SOFTSWISS, commented: “The role of the technology partner has fundamentally changed over the past few years. As iGaming becomes more regulated and more complex, operators need much more than technology alone. They need a partner that understands regulations, brings operational expertise, and supports sustainable growth over the long term.”
Montik added: “Over the past 17 years, we’ve built those capabilities alongside the technology at the core of our business. Our updated positioning doesn’t change who we are – it simply reflects the company we’ve become and the role we already play for our partners.”
The refreshed visual identity modernises the brand’s look while remaining grounded in the company’s core values of reliability, expertise, and trust that have defined SOFTSWISS for nearly two decades.
The new identity is being rolled out globally throughout 2026 across products, communications, and industry touchpoints, reinforcing confidence for operators navigating complex regulatory environments.
