Predictive intelligence company Ibex.ai has officially rebranded as Axom following a $2.4m funding commitment from existing investor Capricorn Group.
The company specialises in predictive intelligence technology designed to help gambling operators identify player behaviours and forecast future outcomes through AI-powered decision-making.
Axom’s platform is also built to optimise customer engagement, giving operators sharper tools for managing commercial performance across their player bases.
The newly secured funding will support the next stage of the company’s growth strategy, with a particular focus on advancing towards a more autonomous product offering.
Investment will also be directed at expanding technical capabilities across both Axom Gaming and Axom Engage, the company’s gaming and non-gaming divisions respectively.
The business traces its roots directly to Capricorn, where the underlying technology was originally developed to help optimise the lifetime value of gaming investments.
Since being spun off, Axom has rolled out its platform to operators across the iGaming and sports betting sectors, building a growing commercial footprint.
Danny Rippon, CEO of Axom, said the investment and rebrand together will help accelerate the company’s next phase of growth in meaningful ways.
“We have built the business around a simple but powerful idea: every customer engagement decision should be tied to a commercial outcome,” Rippon said.
“Our strength is helping businesses understand not only who to engage and when, but which next best action is most likely to create the highest value,” he added, noting the rebrand brings “greater focus and ambition” to scaling that capability.
Capricorn CEO Robert Gottlieb expressed confidence in Axom’s trajectory, stating the technology has already demonstrated its ability to deliver measurable commercial results.
“We believe there is a significant opportunity to scale that capability across iGaming, sportsbook, and in other sectors,” Gottlieb said.
The rebrand signals a clear shift in how the company intends to position itself competitively within an increasingly crowded predictive analytics market.
With both divisions now operating under the unified Axom identity, the business appears set to pursue a sharper, more focused commercial strategy heading into the second half of 2026.
