SBC Summit Tbilisi 2026 will bring together more than 2,500 industry professionals across two days of conference sessions, networking, and business opportunities.
The event is held in partnership with SMH Global and takes place at the Sheraton Grand Tbilisi Metechi Palace on 15 and 16 July.
The summit is focused on the future of gaming across Eastern Europe, Central Asia, and broader emerging markets in the region.
Day one of the conference agenda explores the key drivers of regional growth, from market entry strategies to the practical application of AI across operations.
The opening session, Regional Growth Lab, examines what it takes to break into high-growth markets without losing control of compliance, payments, or operations.
Giorgi Gvenetadze of Flutter CEE, Nika Gigashvili of SMH Global, and former Betsson Group figure Kaido Uulejev will all feature in that opening discussion.
With crash games now firmly established as a mainstream product, another session will ask what the next major innovation in casino entertainment actually looks like.
Miranda Guliashvili of SOFTSWISS, Dositej Kosanovic of MaxBet, and Ilya Machavariani of 4H Agency are among those exploring future casino product trends.
The challenge of unlicensed competition will be addressed directly in a session titled Regulated Growth vs Black Market, featuring a wide panel of legal and regulatory voices.
Quirino Mancini, Anna Agu, Milica Delevic, Dan Alexandru Ghita, Vahagn Tangamyan, and Bill Pascrell III are all confirmed to take part in that discussion.
The panel will examine why unlicensed operators continue to attract players despite increasing regulatory oversight across multiple jurisdictions.
A closing session on day one will look at sports rights, sponsorship, and media, asking how betting brands can continue generating measurable ROI as visibility costs rise.
Early Bird Full Event passes are priced at €200 for a limited time, covering full access to the show floor, conference sessions, and evening networking events.
The ticket price also includes complimentary breakfast and lunch throughout the event, as well as full access to the SBC Connect platform.
