EveryMatrix has launched a dedicated Lottery division designed to develop digital-first technology, features, and functionality for the global lottery industry.
The new business unit will expand the company’s lottery product capabilities and support what EveryMatrix describes as a long-term investment commitment to the segment.
EveryMatrix brings more than a decade of experience supplying tier-1 lotteries with its proven turnkey platform, sports betting technology, casino content, and related services.
The division will offer a range of lottery-specific products including numbers games, pool sports, and a wide selection of best-performing eInstants aimed at modern digital players.
Nikolina Gabelica, who joined EveryMatrix three years ago as head of Lottery, has been appointed managing director of the new business unit.
Gabelica has been central to EveryMatrix’s push into the lottery market, contributing across both product development and sales efforts throughout her tenure.
She brings more than 20 years of international experience across the lottery and iGaming sectors, spanning product, commercial, and operational leadership roles.
EveryMatrix also noted that Gabelica has been involved in European Lotteries initiatives, including serving as Executive Chair of the Marketing and Communications Working Group.
Gabelica said: “We strongly believe there is room in the lottery world for a new approach, bringing modern, modular and digital-first technologies that help lotteries grow, innovate and better meet expectations of today’s players.”
She added that the creation of a dedicated lottery business unit is “a natural next step and an important milestone for EveryMatrix that reflects our long-term commitment to the lottery sector.”
EveryMatrix holds longstanding partnerships with several major tier-1 lottery operators, including the Hungarian state lottery Szerencsejáték Zrt, Norsk Tipping in Norway, Veikkaus in Finland, OPAP in Greece, and Danske Spil in Denmark.
The company has also signalled ambitions beyond Europe, having earlier revealed plans to push into the US lottery sector by joining the North American Association of State and Provincial Lotteries.
The formation of a standalone lottery division reflects a broader strategic shift, positioning EveryMatrix as a specialist supplier rather than simply a general-purpose platform provider for lottery clients.
