Brazil’s regulated betting market has attracted a major new partnership as Oddin.gg and BETesporte agree to advance esports wagering across the country.
Oddin.gg, described as the leading global provider of B2B esports betting solutions, will supply BETesporte with its full suite of infrastructure products.
BETesporte is the Pernambuco-based group operating behind the Lance de Sorte brand, which has been rapidly expanding its national footprint in recent months.
The deal covers Oddin.gg’s Odds Feed, esports trading and risk management services, data-driven widgets, and its BetBuilder product, giving BETesporte comprehensive coverage of the esports market.
BETesporte has been building brand visibility through a sponsorship of RedeTV!’s daily sports programme “Bola na Rede,” gaining significant exposure during the World Cup Qualifiers.
The operator has also signed Counter-Strike 2 icons FNX and Coldzera as brand ambassadors for the upcoming CS2 major, demonstrating a clear commitment to the esports community.
Mauricio Lima, Market Lead at Oddin.gg in Brazil, explained the rationale behind the deal in a statement accompanying the announcement.
“In Brazil, esports is already one of the largest entertainment landscapes, yet it remains under-explored by betting operations, and that is precisely where the opportunity lies,” Lima said.
Lima added: “BETesporte was one of the first to treat the vertical not just as another line in their portfolio, but as the core of their next phase, investing heavily in media, content, and community relations.”
Julio Santana, CMO of Lance de Sorte, also commented on the strategic importance of the agreement for the business going forward.
“We see esports as a strategic opportunity to expand our operations into a rapidly growing segment that features a highly engaged community,” Santana said.
Santana continued: “The partnership with Oddin.gg gives us access to the technology and expertise necessary to offer a differentiated experience, aligned with the best market practices.”
Brazil’s regulated betting market generated R$37 billion in GGR, approximately USD 7 billion, in 2025, according to data from the Secretariat of Prizes and Bets.
Around 25.2 million Brazilians placed bets on licensed platforms throughout that year, cementing the country’s position as one of the world’s largest betting hubs.
Sports betting accounts for over 56% of total revenue, but esports is increasingly identified as one of the primary growth avenues available to operators in the market.
Oddin.gg’s Odds Feed provides continuously updated data and odds across esports competitions worldwide, enabling BETesporte to cover the top titles in the competitive scene.
The trading and risk management tools included in the deal are designed to help balance financial exposure and deliver greater operational predictability for operators.
Widgets within the package simplify navigation, particularly on mobile devices, while the BetBuilder product allows users to combine multiple markets into a single customised wager.
Both companies have also highlighted shared integrity mechanisms that align with Brazil’s strengthening regulatory environment, focusing on consumer protection and long-term sustainability.
