Pragmatic Play is set to phase out its sportsbook and bingo products following an internal strategic review, doubling down on its core business offerings.
The Gibraltar-based supplier will also shutter its virtual sports category as part of the same strategic pivot away from non-core B2B products.
The company intends to gradually wind down these offerings over the coming months, giving partners time to migrate to alternative platforms during the transition period.
Pragmatic Play originally launched its bingo product in 2018 and added its sportsbook vertical in 2022, meaning both had been part of its portfolio for several years.
A Pragmatic spokesperson confirmed the decision, stating: “Following a strategic review, we have made the decision to focus on our core market-leading verticals – in particular, slots, live casino, crash and RNG.”
The spokesperson added: “These areas continue to demonstrate strong performance and represent the company’s primary long-term strategic focus.”
Regarding its departing products, the company said: “Pragmatic Play will no longer offer Bingo and Sportsbook products, following a transition period during which we will support our partners as they migrate to alternative platforms.”
Sources indicate the decision was driven by a desire to prioritise verticals where Pragmatic Play holds a market-leading position, rather than continuing to scale sports and bingo offerings.
The move aligns with the company’s previously stated ambitions, with chief revenue officer Mark Maislish indicating at ICE that Pragmatic planned to open two new live casino studios.
That studio expansion push follows the October 2025 launch of a new live casino studio in Bogotá, Colombia, underlining the company’s growing commitment to the Latin American market.
Live casino continues to serve as a key strategic growth driver for the business, particularly across regulated jurisdictions throughout Latin America and beyond.
Pragmatic Play is also expected to continue heavy investment in product innovation, localisation efforts, and regulated market growth within its remaining core verticals going forward.
The decision reinforces a broader industry trend of iGaming suppliers streamlining their product portfolios to concentrate resources on categories where they can genuinely compete at the highest level.
