TAPPP and Vrio Corp./DIRECTV today announced a partnership to deliver interactive television to Latin America for the first time.
DIRECTV Latin America and Sky Brazil will roll out TAPPP’s unique MicroApp PlatformTM to all of their subscribers, enabling real-time interactive services such as betting and contextual shopping across both their linear TV and DGO streaming platforms. At debut, the MicroApp Platform will be displayed alongside live sports telecasts, with plans to expand to other types of content in the future.
The TAPPP MicroApp Platform, protected by U.S. Patent 11,804,101, uses a first-of-its-kind content management and transaction platform to provide a suite of viewing-enhancement apps such as shopping, betting, contests, statistics, interactive polls, and advertising. Each app is “contextually aware” and provides content, betting odds, and promotions.
“For our subscribers, this expands and completely redefines what the TV experience can be, personalized and customized to every individual viewer”, said Mariana Lischner Goldvarg, CEO of DIRECTV Latin America. “It is a revolution in the way we consume content. Plus, it closes the gap between brand awareness and purchase. With contextual commerce, a viewer can take advantage of personalized offers instantly and get exactly what they want, fast.”
For advertisers who are part of the industry-wide push for stronger attention metrics, DIRECTV Latin American and Sky Brazil will have powerful TAPPP data that proves audiences are not only watching, but are also engaged with content.
“We are thrilled to be bringing our MicroApp Platform to viewers beyond the United States with powerful brands like DIRECTV in Latin America and Sky in Brazil”, said Sandy Agarwal, CEO and Founder, TAPPP. “We believe in-game, real-time interactivity, including in-game betting, will be eagerly embraced by TV viewers across the region, especially Millennials and GenZers, who are demanding ever-greater levels of interactivity as part of their entertainment choices.”
