WA. Technology and NE Group collaborate to introduce WA.Africa and penetrate African markets. With the help of their new partnership, WA.Technology and NE Group will provide outstanding, customised platforms designed for fresh African endeavours.
For operators, Africa has immense development opportunity. WA. Technology’s top concern is making sure its clients receive the best possible service. WA.Africa will be able to offer customised omnichannel platforms that seamlessly connect mobile, retail, and internet services, all supplied by a specialised African market team, thanks to NE Group’s considerable expertise and knowledge of the African market.
The goal of WA.Technology to expand globally is combined with NE Group’s expertise in providing cutting-edge, lightweight front-end solutions specifically designed for the African market in the joint venture and creation of WA.Africa. Operators will gain from Afrocentric solutions enhanced by a customer-centric strategy for their players by combining strengths.
NE Group offers a modular platform that combines casino and sportsbook experiences. It is well-known for its top-notch NE Sportsbook and NE Games verticals. In the ever changing African iGaming market, this synergy improves user engagement and retention.
Imran Bukhari, CEO of NE Group, expressed enthusiasm about the partnership, stating,
“Synergy between both the companies is exceptional; we are thrilled to have created this true partnership with WA.Technology. Under Tim Scoffham’s leadership, their focus on global expansion, combined with our specialised sports betting platform and lightweight frontend solution for Africa, empowers sports betting operators to scale fast with confidence while delivering exceptional user experiences.”
Echoing similar sentiments, Tim Scoffham, CEO of WA.Technology, remarked,
“This joint venture with NE Group, and the launch of WA.Africa, is a big step in our journey towards a high-profile African presence. The customer is always at the heart of everything we do. Interest from operators wanting to explore the broadening African market has grown significantly. As a company whose focus is always getting the best for our clients, NE Group’s seasoned local expertise in Africa, coupled with our full spectrum of iGaming platform solutions, elevates the capabilities for premier player engagement and impactful experiences for clients’ customers in this rapidly evolving market.”
