Leading South African supplier of multichannel wagering software for sports, horse racing, and lotteries, Turfsport, is acquired by SOFTSWISS, a prominent tech business in the iGaming sector, for the majority of its shares. This action is consistent with SOFTSWISS’s objective of broadening its global reach.
Turfsport has been providing fully managed end-to-end solutions for online, mobile, and retail operators for more than 35 years. Every year, more than 1.5 billion bets are made by all Turfsport customers on different platforms. Turfsport’s platform is being used by more than 40 providers in South Africa for sports betting, lotteries, and horse racing.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments:
“Acquiring a successful local company is one of the fastest and most efficient ways to enter a new market. I am pleased to announce the completion of this long-awaited deal. With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent. I believe this region is becoming the next focal point globally, following Latin America.
What’s even more valuable for us is that we not only gain market presence but also access technologies developed over the last 35 years by world-class specialists. We look forward to enhancing our product portfolio and continuing our commitment to providing high-end solutions to our partners.”
Christian Neuberger, CEO at Turfsport, comments:
“To provide more innovation and react faster to the growing demands of the iGaming industry, Turfsport was looking for an international partner that would complement our strong brand in South Africa, and we are absolutely delighted to have found the ideal partner in SOFTSWISS and its dynamic and fast-growing team.
Both companies look forward to delivering innovative product enhancements and services, giving our customers the competitive edge to grow and succeed in an increasingly dynamic market. We are all truly excited about the winning combination of Turfsport’s local and SOFTSWISS’ international expertise and the prospects for this duo in the South African and African markets.”
In order to meet local demands, the SOFTSWISS product portfolio will be strengthened as a result of the strategic Turfsport purchase. In addition, SOFTSWISS will strengthen its local footprint by taking use of Turfsport’s stellar reputation and exposure in the African market.
When they visit Stand N8-231 at ICE London 2024, the SOFTSWISS team will be happy to offer their knowledge of the South African market.
