To mark the launch of the 100th brand in 2025, SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, will host a unique live show at SiGMA Central Europe 2025: the pit-stop-style assembly of a sports car, which will be gifted to the client behind the milestone brand on the final event day. This will be the first time a real vehicle is assembled live on the floor of an iGaming expo.
Over the three days of the event, a professional crew will assemble an Alfa Romeo 4C Launch Edition in real time, transforming SOFTSWISS Stand 4015 into a high-performance pit lane. This full-scale build sets a new bar for experiential engagement in the iGaming industry, giving attendees the opportunity to take part in assembling a sports car themselves.
During the show, professional mechanics will demonstrate how racing technology mirrors the architecture behind SOFTSWISS solutions: real-time analytics, scalable platforms, and automation. This three-day showcase will conclude with a symbolic moment – the gifting of the completed vehicle to the SOFTSWISS partner who launched the 100th brand on the company’s software in 2025. The ceremony starts on 6th November at 13:00 at Stand 4015.
“We believe every milestone is a shared success. Launching 100 new brands this year within the SOFTSWISS ecosystem shows the trust our partners place in us, and we’re proud to celebrate this moment together. This car represents precision, collaboration, and speed, the very values that define both racing and iGaming,” said Olga Resiga, Chief Business Development Officer at SOFTSWISS.
“But more than that, this live build is a statement: we don’t just talk about innovation, we put it on display – in motion, in real time, and in front of the entire industry.”
Another major moment of the show will be the unveiling of the 2026 iGaming Trends Report – one of the industry’s most anticipated releases. Created in collaboration with NEXT.io, the report will offer a comprehensive outlook on the technology, regulatory shifts, and market dynamics shaping the industry.
The launch will take place on 5 November from 12:00 to 16:00 CET during the 2026 iGaming Trends Marathon by SOFTSWISS at Stage 2: People, Partners & Performance. The four-hour programme will bring together global experts for keynote sessions and panel discussions covering key challenges and opportunities for the year ahead – from regulatory evolution and player engagement to platform scalability and AI-powered operations. Pre-registration for early access to the full report is now open.
